Growth & Visibility
Traffic is not the goal. Enquiries are. The difference between the two is whether you show up for searches that carry intent, and whether the page they land on answers the question they asked.
Intent over volume
A thousand visitors researching a topic are worth less than ten searching for the thing you sell in the city you serve. Keyword volume is the least useful number in most SEO reports.
Organic and paid answer different questions
Ads buy you a position today and stop the day you stop paying. SEO compounds and takes months. Which one you start with depends on how long you can wait.
The page has to hold up
Ranking or advertising into a page that does not answer the query wastes the click. Content and search work are the same job.
Not sure which one you need?
Describe the problem rather than the service. We'll tell you which of these it is — or that it isn't one of them.
info@WebsiteDesignArt.com