A storefront is the smallest part of running a store. Catalogue structure, stock accuracy, payment reliability and the work after launch decide whether it makes money.
Product structure — variants, categories, attributes — determines what the site can do. Get it wrong and every filter, search and integration fights it afterwards. It is the first thing we draw.
Checkout steps nobody tested on a phone. Shipping rules that surprise people at the last screen. Stock counts that lag the warehouse. These are operational problems, not design problems.
Products change, prices change, suppliers change. A store needs someone doing that work every week.
Describe the problem rather than the service. We'll tell you which of these it is — or that it isn't one of them.
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